Category - Digital Marketing

Digital marketing is not complicated. It is made complicated — by agencies who benefit from confusion, by jargon that obscures simple ideas, and by content that explains concepts without ever showing you the numbers. This section does the opposite.

Every article in the Digital Marketing section of theOpenHandbook is built around real data, real calculations, and real examples from actual campaign work. The cornerstone piece is our Google Ads Budget Calculator — a complete guide to calculating exactly what Google Ads costs per sale in your specific business, with interactive tools, real CPC data by industry across India and Germany, six worked examples covering real estate, dental, legal, education, e-commerce, and manufacturing, and a free calculator that shows your required budget, cost per acquisition, and ROAS before you spend a single rupee or euro.

We cover Google Ads, SEO, social media strategy, and conversion optimisation — always with the practical detail that most marketing content avoids. Whether you are a small business owner in Pune trying to understand whether Google Ads makes sense for your business, or a marketing manager in Germany looking for transparent data on campaign costs, the guides below are written for you.